ProWein 2021 – the world’s leading and most relevant trade fair for wines and spirits – will not be held as planned from 19 to 23 March on account of the Covid-19 related restrictions. The current developments in Covid-19 infections, the travel situation and legal framework have led Messe Düsseldorf as ProWein organiser to re-assess the situation. Especially due to the decision adopted by the federal and state governments on 25 November 2020 according to which the holding of trade fairs continues to be prohibited, further developments are unforeseeable. “We have not taken this decision lightly – instead we have very carefully weighed the arguments for and against a trade fair during these dynamic pandemic times in close and in-depth consultation with our partners and exhibitors. The decisive factor for us was our exhibitors’ and visitors’ interests,” explained Erhard Wienkamp, Managing Director at Messe Düsseldorf GmbH.
In this context, the timing of the decision played a crucial role: “Exhibitors can now focus on the next ProWein dates and gear their preparations to them. With this move, we are ensuring the planning certainty so indispensable to a successful business.” In line with this long-term strategy the 2022 ProWein dates have already been scheduled – for 27 to 29 March 2022.