{"id":7203,"date":"2026-05-29T12:10:07","date_gmt":"2026-05-29T10:10:07","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/eventos\/mercabarna-lecosistema-que-connecta-pagesia-mercats-i-consumidors\/"},"modified":"2026-05-29T12:37:46","modified_gmt":"2026-05-29T10:37:46","slug":"mercabarna-ecosistema-pagesia-mercats-consumidors","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/mercabarna-ecosistema-pagesia-mercats-consumidors\/","title":{"rendered":"Mercabarna: l\u2019ecosistema que connecta pagesia, mercats i consumidors"},"content":{"rendered":"<h2 style=\"text-align: center;\">MercaBarna: agricultura, mercado y consumidores<\/h2>\n<p>Presentaci\u00f3 i justificaci\u00f3 de la Jornada a c\u00e0rrec de Pau Par\u00e9s, president del Col\u00b7legi d\u2019Enginyers T\u00e8cnics Agr\u00edcoles i Forestals de la demarcaci\u00f3 de Barcelona<\/p>\n<p>En la imagen: Jaume Flores de l,AGEM y Joaquim Ros; durante una charla del ICEA en el Col\u00b7legi d\u2019Enginyers Agr\u00f3noms de Barcelona<\/p>\n<p>18:10 h Presentaci\u00f3 sobre Mercabarna<br \/>\nPablo Vilanova, director general de Mercabarna<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7201 size-full\" src=\"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2026\/05\/Mercabarna-hub-1.jpg\" alt=\"\" width=\"547\" height=\"405\" srcset=\"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2026\/05\/Mercabarna-hub-1.jpg 547w, https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2026\/05\/Mercabarna-hub-1-480x355.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 547px, 100vw\" \/><\/p>\n<p>18:30 h Taula rodona<br \/>\n\u00b7 \u200aJes\u00fas Pellicer, productor i president de l&#8217;Associaci\u00f3 de la Pagesia de Mercabarna<br \/>\n\u00b7 Germ\u00e1n Dom\u00ednguez, productor i membre de la Cooperativa del Prat<br \/>\n\u00b7 Pere Prats, productor, majorista i president de l&#8217;Associaci\u00f3 Gremial d&#8217;Empresaris<br \/>\nMajoristes de Fruites i Hortalisses de Barcelona i prov\u00edncia<br \/>\n\u00b7 Helena R\u00e0fols, responsable de Recursos Humans i Comunicaci\u00f3 de Fruits R\u00e0fols<\/p>\n<p>Modera Joaquim Ros, exdirectiu de Mercabarna i membre de la junta de la ICEA<\/p>\n<p>Cloenda: A c\u00e0rrec de Jordi Sala, president de la ICEA<\/p>\n<p>Organitza:<br \/>\nICEA. Institut d\u2019Estudis Catalans<br \/>\nSecretaria de Societats filials<br \/>\nicea@iec.cat | 932 701 620<\/p>\n<ul>\n<li>Somos MercaBarna: un resumen visual del a\u00f1o 2025 &#8211; <a href=\"https:\/\/www.mercabarna.es\/sala-de-premsa\/noticies-es\/3579\/mercabarna-presenta-somos-mercabarna-el-resumen-audiovisual-del-ano\" target=\"_blank\" rel=\"noopener\">AQU\u00cd<\/a> y a continuaci\u00f3n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Somos MERCABARNA\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/-LCGJWogt1s?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/agenda.poscosecha.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El Ayuntamiento de Barcelona acaba de reafirmar a Mercabarna como un motor de cohesi\u00f3n social.<\/p>\n<p>En MercaBarna hay una iniciativa para utilizar los recursos de la Unidad Alimentaria para impulsar nuevos planes de empleo local especializados en los sectores de la log\u00edstica, la distribuci\u00f3n fresca y el e-commerce agroalimentario. Adem\u00e1s, la plataforma del Hub-Mercabarna est\u00e1 ganando visibilidad europea de cara a la preparaci\u00f3n de la Conferencia Procura+ sobre contrataci\u00f3n p\u00fablica sostenible que acoger\u00e1 la ciudad.<\/p>\n<p>Aprovechamiento Alimentario: El centro Foodback (el nodo de gesti\u00f3n del desperdicio en Mercabarna) es citado a veces como ejemplo de di\u00e1logo \u00abmercado y ciudad\u00bb.<br \/>\nComunicaci\u00f3n en tiempo real: Para agilizar el tr\u00e1fico diario de los miles de transportistas y compradores, se ha consolidado el uso de un nuevo canal oficial de WhatsApp, para los operadores y ususarios<\/p>\n<p>Mercabarna consolida anualmente un volumen de negocio masivo que ronda los 2,5 millones de toneladas de alimentos frescos vendidos para 10 millones de consumidores.\u00a0El pilar indiscutible del recinto es el sector de frutas y hortalizas, que lidera el movimiento de mercanc\u00edas con un flujo que se sit\u00faa por encima de los 2,2 millones de toneladas de estos alimentos.<\/p>\n<p>Actualmente las empresas instaladas en la plataforma exportan aproximadamente el 35% de todo el producto fresco que gestionan.<\/p>","protected":false},"excerpt":{"rendered":"<p>MercaBarna: agricultura, mercado y consumidores<\/p>","protected":false},"author":25,"featured_media":7202,"template":"","tags":[],"mec_category":[20],"class_list":["post-7203","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-congresos-forums-jornadas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercabarna y agricultura-Jornada-AGENDA Poscosecha<\/title>\n<meta name=\"description\" content=\"MercaBarna: agricultura, mercado y consumidores: un gran epicentro log\u00edstico y alimentariodee Europa, y 2,2 millones de t de fruas y verduras\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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