{"id":5671,"date":"2024-08-04T20:17:01","date_gmt":"2024-08-04T18:17:01","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/eventos\/perspectivas-sobre-tendencias-y-direcciones-en-el-branding-de-sostenibilidad\/"},"modified":"2024-08-04T20:23:53","modified_gmt":"2024-08-04T18:23:53","slug":"branding-de-sostenibilidad-sant-anna-pisa","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/","title":{"rendered":"Perspectivas sobre tendencias y direcciones en el branding de sostenibilidad"},"content":{"rendered":"<h2>Seminario con <strong>Sandra Loureiro<\/strong>,<br \/>\nISCTE\u2013 Instituto Universit\u00e1rio de Lisboa<\/h2>\n<h4>Organizado por el Centro de Investigaci\u00f3n Interdisciplinar en Sostenibilidad y Clima, Escuela Sant&#8217;Anna.<\/h4>\n<p>La literatura sobre branding ha evolucionado significativamente en las \u00faltimas dos d\u00e9cadas, debido al cambio de una visi\u00f3n objetiva (por ejemplo, las marcas brindan pistas para influir en las elecciones de productos) a una visi\u00f3n egoc\u00e9ntrica (por ejemplo, los individuos usan las marcas para expresar sus identidades deseadas). La sustentabilidad y el bienestar est\u00e1n en el centro de esta evoluci\u00f3n, lo que conduce a una investigaci\u00f3n m\u00e1s sistem\u00e1tica sobre el consumo \u00e9tico y proambiental.<\/p>\n<p>Sandra Loureiro es profesora titular de Marketing en el ISCTE \u2013 Instituto Universitario de Lisboa y figura en el top 2% del ranking de los mejores cient\u00edficos del mundo, elaborado por la Universidad de Stanford. Sus actuales intereses de investigaci\u00f3n incluyen el marketing relacional, el marketing tur\u00edstico y las conexiones entre el marketing y la realidad virtual, la realidad aumentada y la inteligencia artificial.<\/p>\n<p><span class=\"sa-footer__contact-panel-label\">Tel\u00e9fono\u00a0<\/span><a title=\"Llama al 39 050 883 111\" href=\"tel:39050883111\"> 39 050 883111<\/a>\u00a0 \u00a0 &#8211;\u00a0 lo@sssup.legalmailpa.it<\/p>\n<p><a href=\"https:\/\/www.santannapisa.it\/en\/cerca-eventi\/forthcoming\" target=\"_blank\" rel=\"noopener\">Revista Sant&#8217;Anna, AQU\u00cd<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Seminario con Sandra Loureiro,  del ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa<\/p>","protected":false},"author":25,"featured_media":5670,"template":"","tags":[],"mec_category":[18],"class_list":["post-5671","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-formacion-cursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha<\/title>\n<meta name=\"description\" content=\"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant&#039;Anna., en PISA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha\" \/>\n<meta property=\"og:description\" content=\"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant&#039;Anna., en PISA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/\" \/>\n<meta property=\"og:site_name\" content=\"AGENDA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Poscosecha.Postharvest\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-04T18:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2024\/08\/futuro-decision-Pixx-Teufel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@poscosecha\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/\",\"url\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/\",\"name\":\"Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenda.poscosecha.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/futuro-decision-Pixx-Teufel.jpg\",\"datePublished\":\"2024-08-04T18:17:01+00:00\",\"dateModified\":\"2024-08-04T18:23:53+00:00\",\"description\":\"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant'Anna., en PISA\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenda.poscosecha.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/futuro-decision-Pixx-Teufel.jpg\",\"contentUrl\":\"https:\\\/\\\/agenda.poscosecha.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/futuro-decision-Pixx-Teufel.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/branding-de-sostenibilidad-sant-anna-pisa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/agenda.poscosecha.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventos\",\"item\":\"https:\\\/\\\/agenda.poscosecha.com\\\/eventos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Perspectivas sobre tendencias y direcciones en el branding de sostenibilidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#website\",\"url\":\"https:\\\/\\\/agenda.poscosecha.com\\\/\",\"name\":\"Agenda de Eventos\",\"description\":\"Conectando comunidades poscosecha globales\",\"publisher\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenda.poscosecha.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#organization\",\"name\":\"Agenda de Eventos\",\"url\":\"https:\\\/\\\/agenda.poscosecha.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agenda.poscosecha.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/cropped-Agenda-logo-vs-1.png\",\"contentUrl\":\"https:\\\/\\\/agenda.poscosecha.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/cropped-Agenda-logo-vs-1.png\",\"width\":512,\"height\":512,\"caption\":\"Agenda de Eventos\"},\"image\":{\"@id\":\"https:\\\/\\\/agenda.poscosecha.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Poscosecha.Postharvest\\\/\",\"https:\\\/\\\/x.com\\\/poscosecha\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/poscosecha.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha","description":"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant'Anna., en PISA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenda.poscosecha.com\/en\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/","og_locale":"en_GB","og_type":"article","og_title":"Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha","og_description":"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant'Anna., en PISA","og_url":"https:\/\/agenda.poscosecha.com\/en\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/","og_site_name":"AGENDA","article_publisher":"https:\/\/www.facebook.com\/Poscosecha.Postharvest\/","article_modified_time":"2024-08-04T18:23:53+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2024\/08\/futuro-decision-Pixx-Teufel.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@poscosecha","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/","url":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/","name":"Branding, Seminario con Sandra Loureiro-AGENDA Poscosecha","isPartOf":{"@id":"https:\/\/agenda.poscosecha.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/#primaryimage"},"image":{"@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/#primaryimage"},"thumbnailUrl":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2024\/08\/futuro-decision-Pixx-Teufel.jpg","datePublished":"2024-08-04T18:17:01+00:00","dateModified":"2024-08-04T18:23:53+00:00","description":"Seminario con Sandra Loureiro, ISCTE\u2013 Instituto Universit\u00e1rio de Lisboa Organizado por la Escuela Sant'Anna., en PISA","breadcrumb":{"@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/#primaryimage","url":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2024\/08\/futuro-decision-Pixx-Teufel.jpg","contentUrl":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2024\/08\/futuro-decision-Pixx-Teufel.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/agenda.poscosecha.com\/eventos\/branding-de-sostenibilidad-sant-anna-pisa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/agenda.poscosecha.com\/"},{"@type":"ListItem","position":2,"name":"Eventos","item":"https:\/\/agenda.poscosecha.com\/eventos\/"},{"@type":"ListItem","position":3,"name":"Perspectivas sobre tendencias y direcciones en el branding de sostenibilidad"}]},{"@type":"WebSite","@id":"https:\/\/agenda.poscosecha.com\/#website","url":"https:\/\/agenda.poscosecha.com\/","name":"Agenda de Eventos","description":"Conectando comunidades poscosecha globales","publisher":{"@id":"https:\/\/agenda.poscosecha.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenda.poscosecha.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/agenda.poscosecha.com\/#organization","name":"Agenda de Eventos","url":"https:\/\/agenda.poscosecha.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/agenda.poscosecha.com\/#\/schema\/logo\/image\/","url":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2023\/06\/cropped-Agenda-logo-vs-1.png","contentUrl":"https:\/\/agenda.poscosecha.com\/wp-content\/uploads\/2023\/06\/cropped-Agenda-logo-vs-1.png","width":512,"height":512,"caption":"Agenda de Eventos"},"image":{"@id":"https:\/\/agenda.poscosecha.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Poscosecha.Postharvest\/","https:\/\/x.com\/poscosecha","https:\/\/www.linkedin.com\/company\/poscosecha.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/mec-events\/5671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/users\/25"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/media\/5670"}],"wp:attachment":[{"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/media?parent=5671"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/tags?post=5671"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/agenda.poscosecha.com\/en\/wp-json\/wp\/v2\/mec_category?post=5671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}