{"id":2987,"date":"2025-12-01T09:50:28","date_gmt":"2025-12-01T08:50:28","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/events\/hip-horeca-profesional-expo\/"},"modified":"2025-12-28T17:54:01","modified_gmt":"2025-12-28T16:54:01","slug":"hip-horeca-expo-ifema","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/hip-horeca-expo-ifema\/","title":{"rendered":"HIP, HoReCa Profesional Expo"},"content":{"rendered":"<h2><span style=\"color: #808080;\">#HIP2025 <a href=\"https:\/\/actualfruveg.com\/2022\/12\/20\/erika-silva-directora-hip\/\" target=\"_blank\" rel=\"noopener\"><strong>HIP \u2013 Horeca Professional Expo, 16-18 febrero 2026 | Madrid \u2013 IFEMA<\/strong><\/a><br \/>\n<\/span><\/h2>\n<h4 style=\"text-align: center;\">Presenta tu startup, proyecto o soluci\u00f3n disruptiva en el VII Future Gastronomy Startup Forum, que se celebra en el marco de HIP 2026 &#8211; Horeca Professional Expo\u00a0 ante las empresas l\u00edderes del sector Horeca, potenciales partners e inversores especializados.<\/h4>\n<p>&nbsp;<\/p>\n<p>Estamos inmersos en un\u00a0<strong>momento hist\u00f3rico y disruptivo para el sector hostelero<\/strong>\u00a0a nivel mundial debido a la coincidencia de varios factores. Muchos negocios hosteleros han tenido que\u00a0 reinventarse y otros lo har\u00e1n en los pr\u00f3ximos meses para sobrevivir, captar y fidelizar a un cliente que est\u00e1 cambiando sus prioridades, momentos y lugares de consumo. Debemos estar preparados para\u00a0<strong>una nueva Horeca<\/strong>\u00a0que debe competir por liderar los momentos de consumo de los clientes ofreciendo m\u00e1xima seguridad y una experiencia \u00fanica para conseguir que los clientes acudan a sus establecimientos.<\/p>\n<p>La digitalizaci\u00f3n ha generado una\u00a0<strong>hosteler\u00eda omnicanal<\/strong>\u00a0virtualizando nuestro negocio y trasladando la experiencia a donde quiera el cliente. Tenemos\u00a0<strong>nuevas herramientas<\/strong>\u00a0para poder\u00a0 realizar una mejor gesti\u00f3n y toma de decisiones, as\u00ed como sistematizar procesos para ser m\u00e1s eficientes y aportar valor a nuestros clientes. Debemos estar listos para liderar y tomar\u00a0 ventaja en una nueva etapa en la que la visi\u00f3n, anticipaci\u00f3n, comunicaci\u00f3n, flexibilidad, solidez en\u00a0 las operaciones, capacidad de gesti\u00f3n y la rapidez en la toma de decisiones ser\u00e1n claves para el futuro de nuestro negocio.<\/p>\n<p><strong>HIP \u2013 Horeca Professional Expo <\/strong>\u00a0es el\u00a0 mayor encuentro de innovaci\u00f3n durante 3 d\u00edas al a\u00f1o, donde se muestran las claves del \u00e9xito a los empresarios y profesionales\u00a0 del sector que quieren liderar la nueva Horeca.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dPlXuvVnt9\"><p><a href=\"https:\/\/actualfruveg.com\/2025\/12\/13\/hip-gastronomy-startup-forum\/\">Sobre el Future Gastronomy Startup Forum<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Sobre el Future Gastronomy Startup Forum&#8221; &#8212; ActualFruVeg\" src=\"https:\/\/actualfruveg.com\/2025\/12\/13\/hip-gastronomy-startup-forum\/embed\/#?secret=x7zvFvDAJ8#?secret=dPlXuvVnt9\" data-secret=\"dPlXuvVnt9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Un espacio donde inspirarse para\u00a0<strong>establecer la estrategia<\/strong>\u00a0que lleve cada negocio hostelero a una nueva dimensi\u00f3n gracias a un\u00a0<strong>contenido \u00fanico<\/strong>, multitud de\u00a0<strong>casos pr\u00e1cticos\u00a0<\/strong>\u00a0implementados en negocios de hosteler\u00eda alrededor del mundo junto a las\u00a0<strong>\u00faltimas innovaciones<\/strong>\u00a0que ofrece la industria y el mejor\u00a0<strong>networking<\/strong>\u00a0para establecer colaboraciones y alianzas.<\/p>\n<p>Una oportunidad \u00fanica para las empresas m\u00e1s innovadoras del sector donde mostrar los productos y soluciones que aporten un valor diferencial en el mejor ecosistema posible para ello.<\/p>\n<p><em><strong>Informaci\u00f3n relacionada<\/strong><\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IVVBdUXtE3\"><p><a href=\"https:\/\/actualfruveg.com\/2022\/12\/20\/erika-silva-directora-hip\/\">Erika Silva nueva directora del Hospitality<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Erika Silva nueva directora del Hospitality&#8221; &#8212; ActualFruVeg\" src=\"https:\/\/actualfruveg.com\/2022\/12\/20\/erika-silva-directora-hip\/embed\/#?secret=5wifiCNJKR#?secret=IVVBdUXtE3\" data-secret=\"IVVBdUXtE3\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"APVJCDsqA0\"><p><a href=\"https:\/\/actualfruveg.com\/2020\/02\/06\/horeca-expo-hip-ifema\/\">El EXPO HIP, un foro de innovaci\u00f3n Horeca tratar\u00e1 sobre rob\u00f3tica y prote\u00edna vegetal<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;El EXPO HIP, un foro de innovaci\u00f3n Horeca tratar\u00e1 sobre rob\u00f3tica y prote\u00edna vegetal&#8221; &#8212; ActualFruVeg\" src=\"https:\/\/actualfruveg.com\/2020\/02\/06\/horeca-expo-hip-ifema\/embed\/#?secret=qXexJJ4gA0#?secret=APVJCDsqA0\" data-secret=\"APVJCDsqA0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gABprh4MQx\"><p><a href=\"https:\/\/actualfruveg.com\/2021\/02\/24\/bares-cafeterias-consumo-hosteleria\/\">Bares y cafeter\u00edas son la mitad del consumo del canal HoReCa<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Bares y cafeter\u00edas son la mitad del consumo del canal HoReCa&#8221; &#8212; ActualFruVeg\" src=\"https:\/\/actualfruveg.com\/2021\/02\/24\/bares-cafeterias-consumo-hosteleria\/embed\/#?secret=RNZMvXEG35#?secret=gABprh4MQx\" data-secret=\"gABprh4MQx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>#HIP2026 HIP \u2013 Horeca Professional Expo, 16 &#8211; 18 febrero 2026 | Madrid \u2013 IFEMA<\/p>","protected":false},"author":1,"featured_media":1437,"template":"","tags":[],"mec_category":[19,26],"class_list":["post-2987","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-ferias","mec_category-interesantes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HIP Horeca Profesional Expo-Ferias-AGENDA Poscosecha<\/title>\n<meta name=\"description\" content=\"La mayor exposici\u00f3n de Madrid de equipamiento Horeca , hosteler\u00eda, restauraci\u00f3n y actividades de colectividades\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/hip-horeca-expo-ifema\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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