{"id":2571,"date":"2023-05-01T09:47:00","date_gmt":"2023-05-01T09:47:00","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/events\/sector-agroalimentario-de-la-exportacion-a-la-internacionalizacion\/"},"modified":"2023-05-01T09:47:00","modified_gmt":"2023-05-01T09:47:00","slug":"sector-agroalimentario-de-la-exportacion-a-la-internacionalizacion","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/sector-agroalimentario-de-la-exportacion-a-la-internacionalizacion\/","title":{"rendered":"Sector agroalimentario: De la exportaci\u00f3n a la internacionalizaci\u00f3n"},"content":{"rendered":"<p><strong>Fecha:<\/strong>\u00a021 y 28 de mayo y 4 de junio<br \/>\n<strong>Objetivos:<\/strong>\u00a0conocer de primera mano estrategias y experiencias de \u00e9xito en el \u00e1mbito internacional. Adquirir las herramientas adecuadas para afrontar con \u00e9xito la transformaci\u00f3n de cara a la internacionalizaci\u00f3n de la compa\u00f1\u00eda en el entorno COVID-19; de la mano de expertos en las distintas materias y empresas medianas y peque\u00f1as con experiencias de \u00e9xito en la internacionalizaci\u00f3n.<\/p>\n<p><strong>Profesor:<\/strong>\u00a0<strong>Jaime Palafox<\/strong>.<\/p>\n<p>Jaime Palafox coordina e introduce este curso que contar\u00e1 con la participaci\u00f3n como docentes de directivos de empresas agroalimentarias l\u00edderes en la Internacionalizaci\u00f3n como\u00a0Agrosevilla, Eventeas y Muy Sibarita, Gull\u00f3n, 5 Jotas-Grupo Osborne, Castillo de Canena,\u00a0Valor y COVAP<\/p>\n<p><strong>N\u00famero de horas:<\/strong>\u00a013 horas en aula virtual, repartidas en 3 d\u00edas de 9:30h a 14:00h<\/p>\n<p><strong>Target:<\/strong>\u00a0directores y personal (responsables de \u00e1rea\u2026) de departamento de Exportaci\u00f3n e Internacional, directores generales y gerentes de Pymes y Cooperativas, responsables de Marketing y Comunicaci\u00f3n<\/p>\n<p><strong>Programa:<\/strong><\/p>\n<ul>\n<li>Entorno: retos y oportunidades. C\u00f3mo seleccionar mercados prioritarios y claves en la competitividad internacionalSesi\u00f3n 1: situaci\u00f3n de la Exportaci\u00f3n Agroalimentaria espa\u00f1ola en el entorno post covid: retos, mercados prioritarios. Jaime Palafox, asesor agroalimentario\u00a0 y ex director de Asuntos Econ\u00f3micos e Internacionalizacion de FIAB\n<p>Sesi\u00f3n 2: business Experience &#8211; Competitividad. F\u00e9lix Gull\u00f3n General Manager de Family BIscuits<\/p>\n<p>Sesion 3: business Experience &#8211; Estrategias, herramientas de marketing y apoyo al importador. Gonzalo S\u00e1nchez, responsable de exportaci\u00f3n en Chocolates Valor, S.A.<\/li>\n<li>Principales mercados: Europa, EEUU,\u00a0ChinaSesi\u00f3n 4: an\u00e1lisis comparativo en la gran distribuci\u00f3n Europea. Jaime Palafox, asesor agroalimentario\n<p>Sesi\u00f3n 5:business Experience &#8211; EEUU. Abel Rodr\u00edguez, consultor y ex director de Internacional de COVAP<\/p>\n<p>Sesion 6: business Experience &#8211; China.\u00a0 Gonzalo de Pierrard Hardy, director Asia \u2013 Pacifico de Cinco Jotas \u2013 Grupo Osborne<\/li>\n<li>Iniciaci\u00f3n a la exportaci\u00f3n, segmentos de mercado, digitalizaci\u00f3nSesion 7: c\u00f3mo iniciarse en la exportaci\u00f3n siendo una pyme. Segmentos de mercado: Gourmet. Rosa Va\u00f1o, propietaria y directora comercial de Castillo de Canena Olive Juice\n<p>Sesion 8: business Experience &#8211; segmentos de mercado Retail y Horeca. Alfredo Mart\u00edn, director comercial\u00a0de Grupo Agrosevilla<\/p>\n<p>Sesion 9: digitalizaci\u00f3n. Sergio Morcillo, CEO Eventeas y Muy Sibarita, ex responsable de ventas y marketing en Diageo<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Precio:<\/strong>\u00a0350\u20ac + IVA por persona<\/p>\n<p><strong>N\u00famero m\u00ednimo de inscripciones para la ejecuci\u00f3n del curso:<\/strong>\u00a015 alumnos<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Fecha:\u00a021 y 28 de mayo y 4 de junio Objetivos:\u00a0conocer de primera mano estrategias y experiencias de \u00e9xito en el \u00e1mbito internacional. Adquirir las herramientas adecuadas para afrontar con \u00e9xito la transformaci\u00f3n de cara a la internacionalizaci\u00f3n de la compa\u00f1\u00eda en el entorno COVID-19; de la mano de expertos en las distintas materias y empresas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1006,"template":"","tags":[],"mec_category":[23],"class_list":["post-2571","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-on-line-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sector agroalimentario: De la exportaci\u00f3n a la internacionalizaci\u00f3n - AGENDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/sector-agroalimentario-de-la-exportacion-a-la-internacionalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sector agroalimentario: De la exportaci\u00f3n a la internacionalizaci\u00f3n - AGENDA\" \/>\n<meta property=\"og:description\" content=\"Fecha:\u00a021 y 28 de mayo y 4 de junio Objetivos:\u00a0conocer de primera mano estrategias y experiencias de \u00e9xito en el \u00e1mbito internacional. 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