{"id":2310,"date":"2023-05-01T09:44:53","date_gmt":"2023-05-01T09:44:53","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/events\/digitalizacion-en-el-sector-agroalimentario-principales-actores-y-modelos-de-negocio\/"},"modified":"2023-05-01T09:44:53","modified_gmt":"2023-05-01T09:44:53","slug":"digitalizacion-en-el-sector-agroalimentario-principales-actores-y-modelos-de-negocio","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/digitalizacion-en-el-sector-agroalimentario-principales-actores-y-modelos-de-negocio\/","title":{"rendered":"Digitalizaci\u00f3n en el sector agroalimentario: Principales actores y modelos de negocio"},"content":{"rendered":"<p>A lo largo de la sesi\u00f3n se preparar\u00e1 <strong>a los asistentes para desenvolverse en un nuevo entorno digital<\/strong> y capacitarlos para asumir los nuevos retos a los que se van a enfrentar en un mercado, el de la alimentaci\u00f3n, en constante evoluci\u00f3n. Los participantes obtendr\u00e1n, a grandes rasgos y desde una perspectiva estrat\u00e9gica, las <strong>habilidades y conocimientos clave<\/strong> para crear planes de marketing y comunicaci\u00f3n digital que les permitir\u00e1n afrontar los desaf\u00edos a los que se enfrentan las empresas del sector agroalimentario en el contexto actual y futuro. Tambi\u00e9n podr\u00e1n entender los diferentes <strong>modelos de negocio digitales<\/strong>, conocer\u00e1n a los principales <strong>players digitales<\/strong> nacionales e internacionales y descubrir\u00e1n las ventajas e inconvenientes de la <strong>distribuci\u00f3n directa<\/strong> (ecommerce propio) e <strong>indirecta<\/strong> (marketplaces).<\/p>","protected":false},"excerpt":{"rendered":"<p>A lo largo de la sesi\u00f3n se preparar\u00e1 a los asistentes para desenvolverse en un nuevo entorno digital y capacitarlos para asumir los nuevos retos a los que se van a enfrentar en un mercado, el de la alimentaci\u00f3n, en constante evoluci\u00f3n. Los participantes obtendr\u00e1n, a grandes rasgos y desde una perspectiva estrat\u00e9gica, las habilidades [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":599,"template":"","tags":[],"mec_category":[23],"class_list":["post-2310","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-on-line-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalizaci\u00f3n en el sector agroalimentario: Principales actores y modelos de negocio - AGENDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/digitalizacion-en-el-sector-agroalimentario-principales-actores-y-modelos-de-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizaci\u00f3n en el sector agroalimentario: Principales actores y modelos de negocio - AGENDA\" \/>\n<meta property=\"og:description\" content=\"A lo largo de la sesi\u00f3n se preparar\u00e1 a los asistentes para desenvolverse en un nuevo entorno digital y capacitarlos para asumir los nuevos retos a los que se van a enfrentar en un mercado, el de la alimentaci\u00f3n, en constante evoluci\u00f3n. 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