{"id":2274,"date":"2023-05-01T09:44:36","date_gmt":"2023-05-01T09:44:36","guid":{"rendered":"https:\/\/agenda.poscosecha.com\/events\/la-innovacion-a-traves-del-analisis-sensorial-y-la-investigacion-del-consumidor\/"},"modified":"2023-05-02T08:17:53","modified_gmt":"2023-05-02T08:17:53","slug":"la-innovacion-a-traves-del-analisis-sensorial-y-la-investigacion-del-consumidor","status":"publish","type":"mec-events","link":"https:\/\/agenda.poscosecha.com\/en\/eventos\/la-innovacion-a-traves-del-analisis-sensorial-y-la-investigacion-del-consumidor\/","title":{"rendered":"La Innovaci\u00f3n a trav\u00e9s del an\u00e1lisis sensorial y la investigaci\u00f3n del consumidor"},"content":{"rendered":"<h3 style=\"text-align: center\">CURSO del 15 de Septiembre a 15 de Noviembre<\/h3>\n<p>Para aumentar la competitividad las empresas del sector de alimentaci\u00f3n es necesario innovar y lanzar nuevos productos al mercado. Estas innovaciones deben estar alineadas con las necesidades, preferencias y expectativas de los consumidores. Las ciencias sensoriales y de investigaci\u00f3n del consumidor nos proporcionan herramientas para conocer e integrar los gustos y necesidades del consumidor a lo largo de todo el proceso de desarrollo y mejora de un producto.<\/p>\n<p>La investigaci\u00f3n sensorial y del consumidor ha sido reconocida como una disciplina clave para las empresas, abarcando diferentes metodolog\u00edas para guiar el proceso de innovaci\u00f3n y hacer m\u00e1s f\u00e1cil la comunicaci\u00f3n y la interacci\u00f3n entre las diferentes \u00e1reas de la empresa (calidad, marketing, I + D). La informaci\u00f3n sensorial es clave desde un punto de vista estrat\u00e9gico y de negocio cuando se obtiene y se comunica de manera adecuada.<\/p>\n<p>El enfoque del curso, tanto a nivel de contenidos eminentemente pr\u00e1cticos como por su modalidad online, permitir\u00e1 aumentar la formaci\u00f3n de los profesionales de las empresas facilitando la toma de decisiones con un mayor rigor cient\u00edfico.<\/p>","protected":false},"excerpt":{"rendered":"<p>CURSO del 15 de Septiembre a 15 de Noviembre Para aumentar la competitividad las empresas del sector de alimentaci\u00f3n es necesario innovar y lanzar nuevos productos al mercado. Estas innovaciones deben estar alineadas con las necesidades, preferencias y expectativas de los consumidores. Las ciencias sensoriales y de investigaci\u00f3n del consumidor nos proporcionan herramientas para conocer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","tags":[],"mec_category":[18,23],"class_list":["post-2274","mec-events","type-mec-events","status-publish","hentry","mec_category-formacion-cursos","mec_category-on-line-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Innovaci\u00f3n a trav\u00e9s del an\u00e1lisis sensorial y la investigaci\u00f3n del consumidor - AGENDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenda.poscosecha.com\/en\/eventos\/la-innovacion-a-traves-del-analisis-sensorial-y-la-investigacion-del-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Innovaci\u00f3n a trav\u00e9s del an\u00e1lisis sensorial y la investigaci\u00f3n del consumidor - AGENDA\" \/>\n<meta property=\"og:description\" content=\"CURSO del 15 de Septiembre a 15 de Noviembre Para aumentar la competitividad las empresas del sector de alimentaci\u00f3n es necesario innovar y lanzar nuevos productos al mercado. 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